Project Analysis: Canada Rubber Group Inc. Brochure
Canada Rubber Group Inc., a manufacturer of a huge variety of rubber parts for a wide range of industries, needed a new brochure: one that could reduce prior printing costs and bring a fresh look.
Design notes: The company provides quality products to a number of diverse sectors, making marketing decisions a difficult proposition; too much focus in one area could leave other sectors with the impression that their orders have lesser priority - or worse - that CRGI can't/won't run their product. Back panel devoted to auto parts demonstrating CRGI's ability to meet demanding standards and high production volumes. Inner spread shows diversity and capabilities rather than a devotion to one industry.
Tech notes: Hi-gloss 10pt card stock that can be run on a laser, single-fold, single-sheet, full bleed and full colour, keeps costs down even on very small printing runs.
Results: Colourful, eye-catching design demonstrative of CRGI's broad abilities and wide range of products, paired with low cost, easy-to-edit, update and re-print format that minimizes cost.